IRCODE’s adtech solution merges physical and digital advertising worlds

Adtech firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world. Utilising advanced neural networks and proprietary image retrieval technology, IRCODE enables brands, agencies, and advertisers to create custom, interactive experiences simply by pointing a smartphone at an existing… Read more »

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