Marketing Strategies, Digital & Technology Trends

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May 3, 2024

After years of caution, pharma advertisers are embracing influencer marketing

Marketing
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May 3, 2024

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

Marketing
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May 2, 2024

SMART Goals: How To Write Effective Goals With Examples via @sejournal, @kristileilani

Digital strategy, seo strategy
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May 2, 2024

New Anthropic Claude Team Plan Versus ChatGPT Team via @sejournal, @martinibuster

generative AI, News
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May 2, 2024

How Naked Wines achieved positive audience insights within 36 hours

audience, Case Studies, case study, Cint, customer experience, Data Science, Data-driven marketing, subscribers, wine
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May 2, 2024

The DOJ makes closing arguments in Google Search antitrust trial

Marketing
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May 2, 2024

In the marketing world, anime is following in the footsteps of gaming

Marketing, Preview
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May 1, 2024

With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Marketing
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May 1, 2024

AnalyticsIQ launches predictive solution to unlock consumer marketing preferences

AnalyticsIQ, Campaigns, CMO, Content Marketing, customer experience, Data-driven marketing, marketing preferences, messaging, Personalisation, targeting
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May 1, 2024

PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand

Marketing, Preview