Linda Yaccarino was a whirlwind at Cannes Lions this year. From villa interviews in the hills to celeb chats on the Croisette, yacht hangouts in the marina to pitching advertisers in X’s (formerly Twitter) plush Carlton suite — she, it seems, was everywhere. It was quite the contrast from last year when she was a no-show as X’s newly appointed CEO.
Her bustling week on the Côte d’Azur perfectly summed up her tenure so far at X: busy, flashy, but ultimately predictable and elaborate.
There were no clear signposts guiding visitors to X’s 278-meter-squared suite at the Carlton, with its grand balcony and picturesque garden views — albeit it is understood that X’s suite was listed on the public list in the lobby. Still, X’s delegation maintained a low profile — a fitting approach considering Yaccarino’s high-profile first year at the helm has been one of the industry’s biggest stories.
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