Once again, the Cannes Lions Festival of Creativity is nearly upon us. For attendees, it’s a rush of meetings, panels, awards, parties and nights at the Gutter Bar, all while trying to keep it relatively professional.
As you ready your summer linen and prep for the chaos of the Croisette — which will likely be even more chaotic than usual with the Olympic Torch relay scheduled to pass through Cannes on Tuesday afternoon — we’ve prepared another guide with wisdom from Cannes veterans to help inform on everything from packing and scheduling to on-the-ground behavior. Here’s that dose of Cannes reality, with suggested dos and don’ts from those who’ve seen it all before:
Rob Reilly, global chief creative officer, WPP
Do: If anyone is willing to pay for you to go to a Hotel du Cap-Eden-Roc, that is a do because that is a magical place. It’s about 40 minutes away, you take a car there, but when you get there you really feel like you’ve made it.
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The original post is at Marketing Archives – Digiday
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