Netflix’s push into gaming shows no signs of slowing down in 2024, as made clear by the platform’s appointment of veteran game developer Alain Tascan as its new president of games last week.
Netflix has also acknowledged its investment in gaming and the channel’s chance to “serve super fandom with games” as “really fun and remarkable,” as Netflix co-CEO Ted Sarandos put it during the company’s Q2 2024 earnings call on July 18. He also hinted at the company’s plans to expand its own IP into gaming.
“I think the idea of being able to take a show and give the super fan a place to be in between seasons, and even beyond that, to be able to use the game platform to introduce new characters and new storylines or new plot-twist events — now you could do those kind of things,” Sarandos said, sharing that gaming engagement on Netflix had tripled in 2023, without providing exact figures.
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