NBCUniversal is gunning to be the top seller of online audiences during this year’s Olympic Games in Paris.
While the broadcaster knows the Olympics draw massive viewership, this is the first time it’s aggressively pushing it beyond traditional TV.
It’s all part of NBCUniversal’s broader strategy to capture a larger slice of the expanding digital ad market, rather than competing in the shrinking traditional media categories. And there’s no better stress test for this plan than a major sporting event like the Olympic Games.
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