As marketers grow wiser about the multitude of ways to reach gamers, gaming company Overwolf’s focus on owned-and-operated gaming properties has helped grow the company into one of the industry’s largest ad networks.
Founded in 2010 as a software platform for game developers, Overwolf has since evolved into a holding company whose portfolio includes a range of prominent gaming platforms, including the game modification platform CurseForge, in-game payment service Tebex and gaming ad tech company Nitro. Last year, Overwolf brought in nearly $50 million in ad sales, with brands and agencies such as Universal Pictures, Nissan, Dentsu and Havas buying into the company’s gaming inventory.
Overwolf has continued to grow over the past year. In August, Comscore released data indicating that Overwolf had become the fourth-most-visited gaming property in the United States, surpassing the platforms of competitors including Activision Blizzard and Epic Games. At the moment, Overwolf’s unique monthly user count is now above 100 million, more than doubling its audience year over year, according to data the company shared with Digiday.
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The original post is at Marketing Archives – Digiday
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