In the world of video games, “Call of Duty” is still king. Earlier this year, the series experienced its biggest launch weekend ever following the Oct. 25 release of “Call of Duty: Black Ops 6.”
The buzz around “Black Ops 6” showed how “Call of Duty” has successfully worked its way into mainstream popular culture. To back up the release, Activision ran a marketing campaign that injected the series’ popular “Replacer” character into a wide range of popular entertainment and sports properties, including Wheel of Fortune, Jeopardy, ESPN’s Sportscenter and Sky Sports.
Activision’s marketing push for “Black Ops 6” appears to have paid off. Content featuring the “Replacer” character garnered 268 million impressions across platforms, according to data shared with Digiday by Activision.
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The original post is at Marketing Archives – Digiday
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