At this year’s Roblox Developers Conference, the platform’s burgeoning romance with brands and advertisers was on full display.
Roblox Developers Conference — Roblox’s annual, invite-only gathering for studios and developers operating within its ecosystem — took place over the weekend in San Jose, California. This year marked the first RDC since Roblox rolled out both e-commerce and video ads last year, both incremental steps on the way to the company’s ultimate goal of becoming a platform for all elements of virtual life.
RDC 2024 was chock-full of announcements spanning across just about every aspect of Roblox. Don’t worry — we sifted through them for you. Here are the most important updates for brands and marketers announced during this year’s Roblox Developers Conference.
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The original post is at Marketing Archives – Digiday
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