With over 20 million followers spread across 12 TikTok accounts, the Daily Mail is on a mission to elevate that number even further by seizing the prime opportunity presented by the U.S. presidential election.
The short-form video platform has transformed into a vital battleground as Vice President Kamala Harris and former president Donald Trump duke it out for the White House in the final days of a highly contentious election.
Unsurprisingly, the Daily Mail is eager to ride the wave of attention on the app generated by this political showdown.
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The original post is at Marketing Archives – Digiday
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