Here are the winners and losers of TikTok’s U.S. shutdown drama

Home > Marketing > Here are the winners and losers of TikTok’s U.S. shutdown drama

Jan. 20 has arrived, and Congress’ ultimatum for ByteDance to sell TikTok or face a U.S. ban has come and gone without resolution. Neither a sale or a ban came to fruition. Instead, TikTok lives on, thanks to President-elect Donald Trump’s pledge to stall the federal crackdown on the app with an executive order. 

He made the announcement just hours after major app stores had yanked the app, and TikTok went dark for U.S. users as a federal law kicked in on Sunday. In a post on X, the short-form video app assured users it was in “agreement with our service providers, TikTok is in the process of restoring service.”

What was supposed to be a decisive chapter in this long-running saga has, true to form, delivered more confusion than clarity. Questions linger, answers remain scarce.

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The original post is at Marketing Archives – Digiday

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