Greg James’ time orchestrating music festivals in London was the ultimate dress rehearsal for his headlining act in New York 14 years later: revamping Havas Media in the U.S.
Granted, likening festival planning to corporate restructuring might be a bit of a stretch, but dismissing the comparison entirely would miss the harmony. Swapping venues, sponsorships, and talent for corporate culture, structure, and services — it’s all just a different kind of orchestration for the CEO at Havas Media Network North America.
Six months into his new role, James appears to be fine-tuning for the main event following a successful opening act. And in many ways, he’s been prepping for this gig for a while now: after a stint as Havas Media’s global head of strategy from 2018-22, he moved into global chief transformation officer duties until he was tapped in January to replace Greg Walsh.
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