When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the platform has made suggest that it’s a matter of when, not if, it’ll happen.
Among the clues are five key signals that strongly suggest this move is just around the corner.
Reddit’s recent hire from a certain search engine
What better way to dive deep (and fast) into the world of search, than to hire someone directly from the number one search engine in the world? Reddit recently announced that it had hired Jyoti Vaidee as its vp of ad product. In Vaidee’s 11 years at Google, her responsibilities included overseeing product listing ads and dynamic shopping ads.
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