Ad tech could be about to have a new and surprising entrant: Electronic Arts.
Electronic Arts is making key ad tech hires that appear poised to streamline the company’s advertising offerings. It’s the latest development in EA’s push into advertising, following CEO Andrew Wilson’s statement that ads represented a “meaningful driver of growth” for the company during its May 8 Q4 2024 earnings call.
At the moment, EA has four active job listings for ad tech roles, which went up on various job boards beginning in late May and as recently as weeks ago. The jobs are based across EA’s various offices, with the majority located in the company’s headquarters in Redwood City, California. An Electronic Arts representative declined to comment on the hiring plans, pointing to Wilson’s earnings comments as the company’s statement on the matter.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The original post is at Marketing Archives – Digiday
Leave a Reply