Category: Digiday+

February 20, 2024

Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
February 14, 2024

Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses
February 13, 2024

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them
February 8, 2024

Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?
February 7, 2024

Digiday+ Research breakdown: When do advertisers and publishers actually think Google will get rid of cookies?
February 6, 2024

Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl
January 30, 2024

Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
January 30, 2024

Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities
January 29, 2024

Pitch deck: How Amazon is selling ads on Prime Video to advertisers
January 23, 2024

Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
January 19, 2024

Digiday+ Research: A snapshot of the agency business in 2024 (spoiler: agencies see a rebound ahead)
January 18, 2024

Research Briefing: Marketers make the shift as Google actually kills the cookie
January 16, 2024

Marketing Briefing: What are marketers prioritizing as Google starts to crumble the third-party cookie?
January 9, 2024

Marketing Briefing: Pop-Tarts and Cheez-Its’ buzz prove why mascots still matter for big brands