Category: Digiday+

March 26, 2024

Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
March 22, 2024

Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
March 21, 2024

How media buyers view the retail media landscape — from Amazon to Walmart to Wawa
March 19, 2024

Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles
March 14, 2024

Research Briefing: Facebook loses favor with publishers, brands and agencies
March 12, 2024

Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators
March 8, 2024

Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
March 8, 2024

Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
March 7, 2024

Research Briefing: The end of third-party cookies could be a win for ad tech vendors
March 5, 2024

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment
March 4, 2024

Digiday+ Research deep dive: Brands are still on Facebook, but they’re spending a lot more on Instagram
February 29, 2024

Research Briefing: Walmart will beef up its retail media network with Vizio acquisition
February 27, 2024

Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
February 23, 2024

Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme
February 22, 2024

Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?
February 20, 2024

Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
February 14, 2024

Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses
February 13, 2024

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them
February 8, 2024

Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?
February 7, 2024

Digiday+ Research breakdown: When do advertisers and publishers actually think Google will get rid of cookies?