Category: Digiday+

May 14, 2024

Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire
May 9, 2024

Research Briefing: Still images receive more attention than Reels on Instagram
May 7, 2024

Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
May 7, 2024

Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
April 30, 2024

Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay
April 29, 2024

Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back
April 23, 2024

Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
April 16, 2024

Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
April 12, 2024

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
April 9, 2024

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
April 4, 2024

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
April 2, 2024

Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
March 29, 2024

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 26, 2024

Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
March 22, 2024

Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
March 21, 2024

How media buyers view the retail media landscape — from Amazon to Walmart to Wawa
March 19, 2024

Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles
March 14, 2024

Research Briefing: Facebook loses favor with publishers, brands and agencies
March 12, 2024

Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators