Category: Digiday+

December 12, 2024

Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind
December 10, 2024

Marketing Briefing: The case for and against Omnicom acquiring IPG
December 6, 2024

Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)
December 3, 2024

Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore
November 26, 2024

Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year
November 19, 2024

Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?
November 19, 2024

Digiday+ Research: Amazon’s importance to marketers’ holiday strategies grows this year
November 12, 2024

Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency
November 5, 2024

Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed
November 4, 2024

Digiday+ Research: A look at brands’ 2024 holiday marketing plans
October 22, 2024

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
October 15, 2024

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
October 1, 2024

Marketing Briefing: Inside the anatomy of a successful brand comeback
September 24, 2024

Marketing Briefing: Why fractional CMOs are being tapped for ‘impartial’ evaluations of marketing orgs, agencies
September 17, 2024

Marketing Briefing: Why nostalgia marketing can be a crutch
September 16, 2024

Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers
September 10, 2024

Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback
September 3, 2024

Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesively
September 3, 2024

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels
September 2, 2024

Digiday+ Research: Pinterest surpasses X when it comes to brands’ usage of UGC-focused social platforms