Category: Digiday+

May 30, 2024

Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities
May 28, 2024

Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers
May 23, 2024

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
May 22, 2024

Pitch deck: How Amazon is talking to marketers about Performance+
May 21, 2024

Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings
May 15, 2024

Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less confidence than brands
May 14, 2024

Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire
May 9, 2024

Research Briefing: Still images receive more attention than Reels on Instagram
May 7, 2024

Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
May 7, 2024

Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
April 30, 2024

Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay
April 29, 2024

Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back
April 23, 2024

Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
April 16, 2024

Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
April 12, 2024

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
April 9, 2024

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
April 4, 2024

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
April 2, 2024

Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
March 29, 2024

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline