Category: Digiday+

October 15, 2024

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
October 1, 2024

Marketing Briefing: Inside the anatomy of a successful brand comeback
September 24, 2024

Marketing Briefing: Why fractional CMOs are being tapped for ‘impartial’ evaluations of marketing orgs, agencies
September 17, 2024

Marketing Briefing: Why nostalgia marketing can be a crutch
September 16, 2024

Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers
September 10, 2024

Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback
September 3, 2024

Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesively
September 3, 2024

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels
September 2, 2024

Digiday+ Research: Pinterest surpasses X when it comes to brands’ usage of UGC-focused social platforms
August 27, 2024

Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle
August 20, 2024

Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing
August 20, 2024

Marketing Briefing: How brand safety has changed — even as Musk goes after GARM
August 13, 2024

Digiday+ Research: Instagram is head and shoulders above Facebook in the eyes of brands
August 13, 2024

Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore
August 12, 2024

CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers
August 6, 2024

Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand
August 6, 2024

CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube
July 30, 2024

Marketing Briefing: Why Google’s cookie deprecation cessation has CMOs focused on consumers who will ‘protect their privacy’
July 29, 2024

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?
July 23, 2024

Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market