Category: Digiday+

August 12, 2024

CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers
August 6, 2024

Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand
August 6, 2024

CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube
July 30, 2024

Marketing Briefing: Why Google’s cookie deprecation cessation has CMOs focused on consumers who will ‘protect their privacy’
July 29, 2024

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?
July 23, 2024

Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
July 22, 2024

Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers
July 16, 2024

Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
July 10, 2024

Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential
July 9, 2024

Marketing Briefing: What to make of the major marketing trends of the first half of 2024
July 4, 2024

Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics
July 2, 2024

Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans ‘smarter, faster, better’
June 28, 2024

Digiday+ Research: How do other retail media platforms measure up to Amazon?
June 27, 2024

Research Briefing: Amazon faces retail media competition from Walmart and Target
June 25, 2024

Marketing Briefing: Brands set to focus on influencer and OOH activity at Wimbledon
June 20, 2024

Research Briefing: Amazon is having a busy week at Cannes
June 13, 2024

Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes
June 11, 2024

Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?
June 7, 2024

Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates
June 4, 2024

Marketing Briefing: How a quieter Pride could serve as a ‘reset’ for marketers to be less ‘performative’