Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

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It’s been just over two years since YouTube started a revenue share program for Shorts. Last year saw a growth in brands’ usage of YouTube, but this year usage has dropped off. At the same time, more brands are spending just a little on marketing on YouTube while a lot fewer are spending a lot.

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The original post is at Marketing Archives – Digiday