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TikTok wrapped up a successful year in 2024, even with a murky future ahead. Brands’ usage of the platform started strong and increased, and their marketing spend followed. But 2025 is shaping up differently. TikTok’s ban in the U.S. has officially moved from an uncertainty to a reality. Sure, it’s on hold for now, but a very real clock is ticking in a very real way.
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The original post is at Marketing Archives – Digiday
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