Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)

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This year has marked yet another in which social media has been a dominant part in the conversations about marketers’ strategies and spending. To find out just how the year turned out for the various platforms, Digiday+ Research looked at surveys of brand, retailer and agency professionals conducted in the first and third quarters of 2024 to rank the top platforms based on usage and spending.

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The original post is at Marketing Archives – Digiday

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