Digiday+ Research roundup: Publishers’ revenue tactics and TikTok were 2024’s biggest topics

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We’re wrapping up another eventful year. TikTok has found itself on the positive and negative sides of the news cycle, Google pulled its plans to kill third-party cookies and publishers continued to move the pieces of their revenue puzzles around searching for the right fit.

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The original post is at Marketing Archives – Digiday

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