Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

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Marketers are coming off of what they felt like was a pretty successful year last year, which is a good feeling. An even better feeling? Heading into 2025 expecting bigger revenues and bigger marketing budgets — a lot of which marketers will put toward influencer marketing.

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The original post is at Marketing Archives – Digiday

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