Digiday+ Research: Instagram is head and shoulders above Facebook in the eyes of brands

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Facebook is certainly no slouch when it comes to brands’ and retailers’ social media marketing strategies. But, according to a Digiday+ Research survey conducted among 67 brand and retailer professionals this summer, while brands’ Facebook usage and spend remain strong, the platform is being eclipsed by Meta sibling Instagram.

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The original post is at Marketing Archives – Digiday