Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong

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We’re barely a month in and 2025 has already had some ups and downs. And agencies’ feelings about the year are reflective of that: Agencies are overwhelmingly concerned about client budgets in 2025, but they’re also optimistic that it will be a good year overall.

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The original post is at Marketing Archives – Digiday

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