Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

We established earlier this week that publishers are moving away from third-party cookies with or without Google. But when it comes to marketers, it turns out they’re a lot more hesitant to let go of cookies than their publisher counterparts, and, in particular, brand marketers are more hesitant than agencies.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

The original post is at Marketing Archives – Digiday