There’s always a gap between expectation and reality. But last week’s election result showed that for some marketers, that gap was significantly wider than they’d previously imagined.
Creative agency strategists predict that marketers might turn to more cautious, conservative messaging as they try to mend that gap. President-elect Donald Trump won by more than 3.2 million votes. Embracing a shift in U.S. popular culture that preceded the election, Hollywood studios are playing to the Yellowstone crowd in its wake, with producers greenlighting a swathe of Westerns and Biblical epics (“Mary,” a coming-of-age flick about the mother of Christ, hits Netflix this December).
It’d likely be a mistake for marketers to hew too closely to faith-and-family messaging simply to appear more conservative now, according to agency strategists that spoke to Digiday. “The industry is probably out of touch to a certain extent,” said Greg Andersen, CEO of Bailey Lauerman, an indie agency in Omaha, Nebraska. “But the industry has also trained marketers and agencies to pursue difference. Difference inherently becomes a niche idea in a mass market.”
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The original post is at Marketing Archives – Digiday
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