Cannes wouldn’t be Cannes without CMOs extolling the virtues of marketing to business — all while sprawled on yachts, swigging champagne and saturating social media with a tsunami of self-congratulatory hashtags. After all, it’s a Herculean task to prove your indispensability when your toughest decision is between rosé and chardonnay.
Jokes aside, now’s the ideal time for CMOs to drive this point home yet again.
First off, marketing’s stock is soaring; we’re at that familiar juncture where CEOs see it as a growth engine, not just a budget drain.
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The original post is at Marketing Archives – Digiday
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