This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s CMO Strategies series. The series analyzes key marketer strategies and challenges across leading marketing channels, including retail media, social media, ad-supported streaming and display advertising.
Digiday recently spoke with executives at Athletic Brewing, Duolingo, eBay, Georgia-Pacific, Haleon, Hyundai, Instacart, Natalie’s Juice, Tapestry and Welch’s about their current marketing strategies within four key media channels. What follows are their thoughts on advertising tactics, preferences and challenges with social media, retail media, display ads and ad-supported streaming.
How marketers navigate across marketing channels
Each of the four channels Digiday+ Research examined in our CMO Strategies series draws on a different set of tactics and marketplace trends. The executives Digiday spoke with told us they weigh a variety of factors when considering how to advertise within an omnichannel marketplace.
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The original post is at Marketing Archives – Digiday
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