The much-touted revival of ad tech mergers and acquisitions appears underway. Earlier this week, Experian confirmed it is buying curation firm Audigent, capping off a round of such consolidation moves in Q4.
As the week closed, sources told Digiday that Channel Factory, is seeking to join these ranks, with the company understood to be holding talks with potential new backers in recent weeks.
Sources consulted by Digiday estimate the company, which specializes in the brand suitability sector, could command an exit price in the hundreds of millions of dollars range. Albeit it’s understood Channel Factory is characterizing its latest efforts as a bid to gain further investment, as it seeks to accelerate its growth.
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The original post is at Marketing Archives – Digiday
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