Cannes Briefing: Sports hold full court at Cannes Lions 2024

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Sports at Cannes? Old news. They’re like peanut butter and jelly — they just go together. Normally, the festival takes place alongside mega events like the World Cup, where the ad industry’s elite sip rosé and munch on canapés, chatting about it all. But this year? Sports aren’t just a sideshow; they’re taking center stage.

And they’re everywhere.

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The original post is at Marketing Archives – Digiday

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