Can a brand be “brat”?
Assembly, No Fixed Address and Ogilvy hope so. Those agencies, among others, have been pitching their clients on reactive work relating to Brat Summer, a social media trend sparked by the release of British pop star Charli XCX’s early June album “Brat.”
The work has been tactical, for the most part – involving out-of-home (OOH) placements, organic and limited paid social activity that reference the album’s lyrics and lime green sleeve.
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The original post is at Marketing Archives – Digiday
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