Bot clicks and fake traffic set to cost advertisers over $71bn in 2024

With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic generated by invalid activity, including bots and automated scripts –  an increase of 33% from 2022. Conducted by leading marketing efficiency platform Lunio, the research… Read more »

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