What was once a brand exodus from Twitter could be turning into a brand influx to X.
Behind the scenes, some advertisers have been inching toward a return for months. According to four ad execs familiar with 2025 media plans, a quiet reconsideration has been underway with some of those advertisers weighing whether the platform’s baggage has eased — or its advantages have grown — enough to make a comeback worthwhile.
“We’ve seen some clients return to advertising on X since November,” said one of those ad execs on condition of anonymity.
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The original post is at Marketing Archives – Digiday
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