The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players.
Competitors Integral Ad Science (IAS) and Doubleverify have been rushing to court clients that previously used Oracle businesses such as Grapeshot, Moat, Bluekai and Datalogix — and the employees who previously staffed them.
Though most ad tech firms looking to hoover up business and talent have been coy about whom and how many Oracle employees they’ve been hiring, IAS chief executive officer Lisa Utzschneider said her company has hired over 20 former Oracle Advertising staffers since June, when Oracle announced it would shutter its advertising arm.
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The original post is at Marketing Archives – Digiday
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