If there’s one thing keeping Zola’s new CMO up at night, it’s search — or rather the messy reinvention of it.
Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is still being written.
“Were someone to ask me to sum up what’s on my mind as a marketer these days, it would be search,” said Severson.
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The original post is at Marketing Archives – Digiday
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