Almost 70% of ‘parents’ targeted by ads don’t have children

Adlook, a global media tech company specialising in digital advertising solutions, have revealed the findings of an eye-opening study on the reliability of socio-demographic targeting — grouping audiences based on a combination of social and demographic traits, like age, gender, income, and lifestyle — in digital advertising. The results reveal major flaws in traditional socio-demographic… Read more »

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