The organizers behind futuristic golf tournament Tomorrow’s Golf League (TGL) believe they can reach a generation of golfers that don’t play, or watch, the sport in the same way their predecessors did.
TGL, whose backers include golfers Tiger Woods and Rory McElroy, is a simulator golf tournament. Six teams of four golfers will compete over the course of a 20-match season, with Woods making his league debut in the second week. The first seven matches will air on ESPN, with the remainder on ESPN2 and ESPN+; 16 out of the 20 will be shown during prime time.
Weeks away from its January 7th TV debut, TGL has reeled in 11 brand partners. Among them are SoFi and “founding” sponsors Genesis, Best Buy and B2B Saas firm Businessolver, as well as minor partners such as CapTech, Full Swing, ONEFlight and SYNLawn. Tomorrow Sports, the company behind TGL, and its partner brands haven’t disclosed financial details regarding their deals, though Businessolver and Genesis’ partnerships have been valued at $750,000 and $800,000 respectively.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The original post is at Marketing Archives – Digiday
Leave a Reply