The growth and maturity of the creator economy is impossible to ignore. It will surely dominate this year’s Advertising Week kicking off today in New York, according to marketers and media executives, who say that the fragmented media landscape continues to elevate the importance of the creator economy, which has become a reality for nearly every platform, even surprising platforms like LinkedIn, for marketers.
The conference hits a milestone year with the 2024 edition — it’s the 20th anniversary — and more than 17,000 advertisers, tech execs, marketers, creators and media execs are expected to attend (last year nabbed 15,000 attendees, according to the conference) which will again take place near Penn Station in Manhattan.
“It’s going to be all about the creator economy,” said Michael Vito Valentino, editor-in-chief of NowThis, who will take the stage on Monday to detail how marketers should be thinking about ads for the GenZ audience. “There’s this myth that Gen Z hates ads, that everyone hates ads. I don’t think that’s quite the case. They don’t hate ads, they hate crappy ads.”
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