Advertisers grow spending in Amazon DSP as adoption increases

Home > Marketing > Advertisers grow spending in Amazon DSP as adoption increases

Amazon may be raking in large swathes of ad dollars these days — $14.3 billion in the last quarter alone — but it could be even more if its ad tech were better positioned.

Amazon’s ads business has flourished in spite of its ad tech over the years — not because of it. 

However, that could soon change.

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The original post is at Marketing Archives – Digiday

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