Ad spend on short-form videos to grow by CAGR of $145bn+ by 2028

The rise of short-form videos, first popularised by TikTok and then copied in the form of YouTube Shorts and Instagram Reels, has been a game-changer in the social media landscape. These no more than 60-second long videos are not only entertaining and highly addictive content but also a fantastic way to reach younger audiences. That… Read more »

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