Google’s controversial cookie replacement is now in its most critical test phase yet.
Ad execs are diving into three major areas of the Privacy Sandbox without tweaking a thing. It’s all about tracking outcomes for them. Adform will be at it for six weeks, while Criteo and Magnite will extend testing for an additional two. These tests kicked off last week.
Meanwhile, other ad tech firms, preferring anonymity, told Digiday their own evaluations are slated to start next month. They’re doing this because it’s all part of playing by the U.K.’s Competitions and Markets Authority and Google’s rulebook on sandbox testing.
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The original post is at Marketing Archives – Digiday
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