A week since the U.S. election and social media is becoming more fragmented than ever

The social media landscape is in full reshuffle mode following Donald Trump’s ascent as president-elect for a second term.

While no one can predict the final shape of this realignment, one thing is certain: it’s headed for an era of even deeper polarization and fragmentation among social media companies.

Just look at the numbers from the days around the election. Polarization surged, with the likes of Elon Musk’s X and Trump’s own Truth Social on one side, while the likes of Bluesky and Threads sit on the other.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The original post is at Marketing Archives – Digiday