53% of brands increase e-commerce spending for Amazon Prime Day

Home > Amazon Prime Day > 53% of brands increase e-commerce spending for Amazon Prime Day

Brands growing 10% faster than their sector’s average are investing more than $100 million in e-commerce technology, and recruiting new tech talent to help capture a larger share of sales in the holiday shopping season, according to McKinsey & Company.   Its latest e-commerce study explored what leading brands are doing to win in e-commerce and… Read more »

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