Category: wplead

January 22, 2025

As Trump returns to the White House, media buyers clamp down on brand safety
January 20, 2025

CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
January 20, 2025

Here’s a guide for what marketers can do now with the back-and-forth of TikTok
January 15, 2025

Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto
January 14, 2025

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
January 10, 2025

Marketers question TikTok ban refunds ahead of Supreme Court debate
January 8, 2025

With a ban on the horizon, TikTok creators are changing their approach to brand partnership contracts
January 3, 2025

Advertising’s dealmakers are gearing up for a 2025 surge
January 1, 2025

The definitive Digiday guide to what’s in and out for advertising in 2025
December 31, 2024

Marketers look to unconventional sports to move the needle for their brands
December 25, 2024

Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?
December 24, 2024

Here’s everything retail media network experts are asking for this holiday season
December 23, 2024

Marketers may become part of the culture war — even if they didn’t intend to be
December 18, 2024

LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
December 12, 2024

Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
December 12, 2024

Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge