Category: wplead

April 1, 2025

Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
March 28, 2025

‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash
March 26, 2025

Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything
March 25, 2025

‘We’ve got to call their bluff’: Amidst retail media spend scrutiny, advertisers pull out of negotiations
March 21, 2025

Why advertising industry professionals are considering becoming creators
March 20, 2025

As retail media booms, lines blur between performance and brand marketing budgets
March 18, 2025

Brian Wieser revises ad forecast downward as U.S. ad market grows wary
March 17, 2025

Target’s ad business had a good year, but can it become a retail media powerhouse?
March 11, 2025

Marketers and agencies grapple with divisions over who controls retail media spend
March 7, 2025

Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises
March 4, 2025

WTF is attribution modeling?
March 3, 2025

Bold call: The holdco era is over. The operating company age is here — for real this time
February 28, 2025

What it takes to get paid by YouTube, TikTok and other social platforms
February 26, 2025

WTF is connected commerce?
February 25, 2025

In the pitch for brand dollars, retail media networks turn to creators
February 24, 2025

Streaming TV ad rates are falling and Amazon’s the anchor
February 19, 2025

While client climate commitments waver, some media agencies are doubling down
February 17, 2025

WTF is open-source marketing mix modeling?
February 17, 2025

WTF is open-source marketing mix modeling?
February 12, 2025

Snap sees growth opportunity in SMBs