Category: wplead

April 29, 2025

‘People want to follow her’: Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger
April 28, 2025

The winners and losers of Google’s third-party cookie reversal
April 25, 2025

Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
April 11, 2025

Why price cuts and agency pressure haven’t changed calculus for brands on X
April 11, 2025

Why price cuts and agency pressure haven’t changed calculus for brands on X
April 9, 2025

Ad execs are now working as Trump tariff policy translators for advertisers
April 4, 2025

After the €150 million fine, Apple’s ATT faces its hardest questions yet
April 1, 2025

Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
March 28, 2025

‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash
March 26, 2025

Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything
March 25, 2025

‘We’ve got to call their bluff’: Amidst retail media spend scrutiny, advertisers pull out of negotiations
March 21, 2025

Why advertising industry professionals are considering becoming creators
March 20, 2025

As retail media booms, lines blur between performance and brand marketing budgets
March 18, 2025

Brian Wieser revises ad forecast downward as U.S. ad market grows wary
March 17, 2025

Target’s ad business had a good year, but can it become a retail media powerhouse?
March 11, 2025

Marketers and agencies grapple with divisions over who controls retail media spend
March 7, 2025

Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises
March 4, 2025

WTF is attribution modeling?
March 3, 2025

Bold call: The holdco era is over. The operating company age is here — for real this time
February 28, 2025

What it takes to get paid by YouTube, TikTok and other social platforms