Category: wplead

February 19, 2025

While client climate commitments waver, some media agencies are doubling down
February 17, 2025

WTF is open-source marketing mix modeling?
February 17, 2025

WTF is open-source marketing mix modeling?
February 12, 2025

Snap sees growth opportunity in SMBs
February 11, 2025

The rundown: How Trump’s tariffs could put marketers in a recession frame of mind
February 6, 2025

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
February 5, 2025

Social media fragmentation exposes cracks forming in Super Bowl second screen plans
February 3, 2025

Boycotts and backlash reveal complications in changing DEI landscape
January 30, 2025

Fragmentation comes to search advertising as marketers grapple with shifting search behavior
January 29, 2025

Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever
January 29, 2025

Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever
January 28, 2025

Marketers are rewriting the brand safety playbook for content creators in 2025
January 27, 2025

Marketing in limbo: the long shadow of TikTok’s turbulence
January 22, 2025

As Trump returns to the White House, media buyers clamp down on brand safety
January 20, 2025

CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
January 20, 2025

Here’s a guide for what marketers can do now with the back-and-forth of TikTok
January 15, 2025

Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto
January 14, 2025

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
January 10, 2025

Marketers question TikTok ban refunds ahead of Supreme Court debate
January 8, 2025

With a ban on the horizon, TikTok creators are changing their approach to brand partnership contracts