What is geofencing? How to Use Geofencing vs Geo-Targeting?

Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]

The post What is geofencing? How to Use Geofencing vs Geo-Targeting? appeared first on Admixer.Blog.

This article was originally published on https://blog.admixer.com

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.