When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold. Moreover, advancement in data collection and management made digital […]
The post What Is an Ad Network? Past, Present, and Future appeared first on Admixer.Blog.
This article was originally published on https://blog.admixer.com