What Does Google’s Announcement on User IDs Mean for the Ad Industry?

On 3 March 2021, Google made a loud announcement that grabbed all the media attention. The tech giant made it clear that once it stops supporting 3rd-party cookies in 2022, it won’t build or use any user-based identifiers in its products (including DV360, Google Ads, and Campaign Manager). Instead, Google will focus on cohort analysis […]

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