Understanding the Complicated World of Advertising Technology (AdTech)

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms.

To help you make sense of it all, we’ve created a list of resources where you can find answers to your questions.

AdTech Terminology

A Brief History of Digital Advertising

The Main Platform, Processes and Players

The Main Trends, Challenges, and Opportunities

If you have any questions about programmatic advertising or AdTech, then feel free to get in contact with us here.

The post Understanding the Complicated World of Advertising Technology (AdTech) appeared first on Clearcode | Custom AdTech and MarTech Development.

This article was originally published on https://clearcode.cc

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.