Transparency and Brand Safety: What Keeps Advertisers Up at Night

Here’s a scary fact: just in 6 years, by 2025 ad fraud may cost the global industry $50 billion, according to WFA prediction. There are many ways to eliminate the risk of fraud, like adopting ads.txt (a solution for increasing transparency across ad serving process), clearing up the supply list, filtering out unsavory platforms, and […]

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This article was originally published on https://blog.admixer.com

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